Repositioning a HR Tech SaaS Startup
Repositioning a HR Tech SaaS Startup
Repositioning a HR Tech SaaS Startup
Repositioning a HR Tech SaaS Startup
Repositioning a growth stage HR Tech SaaS Startup
Repositioning a growth stage HR Tech SaaS Startup
ABOUT
We transformed a decade-old SaaS company's fortunes by tapping into its untapped potential.
We transformed a decade-old SaaS company's fortunes by tapping into its untapped potential.
We transformed a decade-old SaaS company's fortunes by tapping into its untapped potential.
We transformed a decade-old SaaS company's fortunes by tapping into its untapped potential.
Challenges
Challenges
Over 10 years of operation with approximately $10 million in SaaS revenue and more than 1,000 customers.
Over 10 years of operation with approximately $10 million in SaaS revenue and more than 1,000 customers.
Currently perceived as not relevant for enterprise clients.
Currently perceived as not relevant for enterprise clients.
Less than 10% of customers come from the enterprise segment.
Less than 10% of customers come from the enterprise segment.
Expansion within existing accounts contributes to less than 5% of total revenue.
Expansion within existing accounts contributes to less than 5% of total revenue.
Solutions
Solutions
Addressed underlying issues not previously acknowledged.
Addressed underlying issues not previously acknowledged.
Adjusted the company’s market positioning to better align with enterprise needs.
Adjusted the company’s market positioning to better align with enterprise needs.
Launched a series of thought leadership initiatives in collaboration with ET Now.
Launched a series of thought leadership initiatives in collaboration with ET Now.
Developed and implemented a strategic marketing plan covering India, Southeast Asia, and the Middle East, including Content, Performance, Field Marketing, Brand, PR, and Social Media.
Developed and implemented a strategic marketing plan covering India, Southeast Asia, and the Middle East, including Content, Performance, Field Marketing, Brand, PR, and Social Media.
Created an ecosystem to support effective execution of marketing strategies and initiatives.
Created an ecosystem to support effective execution of marketing strategies and initiatives.
Business Impact
A significant portion of leads now originates from enterprise customers.
A significant portion of leads now originates from enterprise customers.
Identified and engaged with over 500 potential opportunities within the enterprise sector.
Identified and engaged with over 500 potential opportunities within the enterprise sector.
Secured high-profile enterprise contracts that enhance credibility and market presence.
Secured high-profile enterprise contracts that enhance credibility and market presence.
Achieved a substantial 58% growth in web form submissions from the Indian market.
Achieved a substantial 58% growth in web form submissions from the Indian market.